Water purification companies should grasp the consumer deman
water purifier brands want to enter the minds of consumers, how to pinpoint it? Purifiers currently subject to consumer acceptance is not big enough, you also need clean water under universal knowledge, so that more people understand the true water purifier, population-based design and high quality service, with consumers do not grasp the characteristics, differences do marketing planning, to meet the needs of consumers.
water purifier franchisees how precise positioning of consumer groups? Common operational approach is to divide the customer base, hot water purifier market, home appliances, many water purifiers whether the appearance, function, use the above scenario is very similar, it may be of the same generation water purifier manufacturers of products, different types of water purifiers want to look like "twin brothers" do not look at corporate LOGO not tell. Water purification industry is not conducive to long-term development, water purification companies to design different products for different consumer groups.
1, the pursuit of fashion sense of young consumers
look cool and young people to pursue a more sense of technology, remote operation is standard, they are not the pursuit of intelligent control and can share with friends, but also to meet the emotional needs of consumers, the products have a "story", development and product marketing functions to be used to grasp the future will be intelligent society.
2, the elderly increase consumer awareness of health
China has entered the era of aging, the number and proportion of elderly population increases every year, in the elderly clothing, shelter, and many are more frugal consumer, but they consumer investment in health is great. Water purifier enterprises can seize the needs of the elderly, applied research and development and improvement of products.
the requirements of the elderly purifier is: can filter bacteria pollution, protect the health and drinking water; simple user interface, clear font display, small buttons; a personal on-site service to replace the filter regularly, and they for intelligent, WiFi function, less demanding remote operation.
If the water purifier franchisee can seize the needs of young consumers production, water purification products selected design is full of fashion sense of water purification products, but also a huge market returns, water purifier manufacturers should attention to product innovation, continuous innovation, leading the trend of the wind water purification industry, manufacturers and franchisees achieve better explore the market, to win the profits. Of water purifiers to join, according to local market needs, choose to adaptWater purifier brand, select products according to the needs of different consumer groups.
that everyone would like to pursue personalized, water purifiers franchisee must seize the psychological characteristics of consumers, choose a variety of different series of products to win consumer word of mouth, into the consumer, according to different groups customization, follow up with the times, the intention of marketing.
(Source: Chinese water purifier network)
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