Yili water purification agents joined the six elements help
The more rapid development of modern industrial society, the more serious environmental pollution, water pollution even more, and peoples living standard has entered a new stage, more and more attention to health problems of drinking water, water purifiers and therefore subject to many consumers, water purifier market is generally optimistic, water purifiers agent has become a hot topic, search on the site very high rate, then the water purifier is how to help water purification agents participating merchants to win the market?
1 The terminal location; agent stores purifier surface location. It is located in the terminal building process, the key exception, good location, help to improve the terminal sales volume. Target people, transportation, ancillary products, convenience, utilities, communications, and other costs should be taken into account. Franchisee in the selection process, as far as possible in the appliance industry clusters near the market, mall, building materials market, bathroom market and other household items to gather. .
second terminal building shop; bound water purification system stores products visual capacity store appearance design and construction. Water purifier store both the appearance of the store, or shop furnishings, water purification experience the design of the room, counter stools and chairs placed, a set of store design, water purification by Yili Group senior designer for design. Specification professional store image, brand communication helps to promote the terminal sales. .
3 product display; Display water purification products should be carried out in accordance with a first visual display region, a first selection zone, the product public areas. Agents can design the most sophisticated water purification products on display in the first visual area, namely the area closest to the door. The best-selling first selection should display region, i.e., the product stood easily touch area. Volkswagen products on the lower end of the area. Other ancillary products can be placed in-store inconspicuous area. About furnishings store products, water purification Group specializing in the marketing staff will be the first time to help agents, so that consumers enter a store they can clearly tell which is the best-selling product, which is the latest listing of products. .
4 terminal materials; terminal material is mainly to create atmosphere, easy for consumers to understand the product as soon as possible, prompting consumers to impulse buy tools, is to promote the terminal sales practices "second eye", very important. The main terminal publicity materials include: product publicity pictures, brand promotional brochure, posters, multimedia, jewelry, exclusive gifts. The gifts printed with LOGO, and choose portable, practical value, brand communication gifts such as mugs, umbrellas, hats and so on.
5 terminal training; training terminal refers to the agent training system terminal marketing knowledge, including two modules, namely training products expertise and marketing shopping guide etiquette skills. Product expertise by the technical personnel of the Department, on product materials, processes, performance, maintenance, installation, maintenance, etc. to explain the training, to join the product did such charge, as well as franchisee of competing products modest understanding to to know ourselves, know yourself. As training director of marketing skills by President Chen in person training, including training personnel image, etiquette, service standards, terminology reception, shopping guide skills training terminal marketing knowledge. A comprehensive training system for the franchisee agents help all regions lot. .
6 Terminal Services; water purification services industry policy should take "one year replacement, five-year warranty and lifetime maintenance" as a benchmark, to carry out every shop, train and assist agents logistics service quality , the idea of 鈥嬧€媗eaving the service in good faith "to implement the service in the work of each, so that every customer satisfaction hundred percent.
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